Volatility = Income: The Secret Every Options Trader Must Know

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When most people think about options trading, they think about guessing the market direction or betting big on earnings. But for serious investors using covered calls and premium-selling strategies, there’s one secret that changes everything: Implied Volatility (IV).

Mark Yegge, founder of the Cash Flow Machine, breaks it down simply: Implied Volatility is the engine that drives the income in your option trades. Understanding it can turn you from a guessing gambler into a consistent income engineer.

What is Implied Volatility (IV)?

Implied Volatility is how much the market expects a stock to move in the future. The more volatile a stock is expected to be, the higher its option premiums. Higher premiums mean more juice — the extrinsic value in options that we collect as income.

"Higher IV means more juice. More juice leads to more income."

The premium you collect selling options is made up of:

  • Intrinsic Value (if the option is in-the-money)
  • Extrinsic Value = the juice

Covered call sellers like Mark focus on selling time and volatility, not guessing stock direction. It’s all about consistent income.

A Real Comparison: Apple vs Tesla

Let’s say both stocks are trading around the same price:

  • Apple (AAPL) IV: ~26% → Juice: $3.54
  • Tesla (TSLA) IV: ~58% → Juice: $11.11

Tesla’s IV is double, which inflates the extrinsic value and gives sellers more premium. But with higher juice comes higher price swings. Not everyone is emotionally wired for Tesla.

"Every stock has a personality, and every trader does too."

IV Crush and Earnings Traps

Ever wonder why options lose value immediately after earnings?
That’s the IV Crush.

  • Before earnings: Anticipation = high IV = expensive options
  • After earnings: Certainty = IV drops = options lose value

If you bought before earnings, you likely overpaid. If you sold before earnings, you got paid well — but took on event risk.

Pro Tip: Be careful around earnings. Go to cash or reduce exposure.

How to Use IV in Your Trading Plan

  1. Check the IV rank – Is it high compared to the stock's history?
  2. Higher IV (>50%) = More juice = Shorter duration trades, higher premium
  3. Lower IV = Consider wider spreads, longer durations, safer stocks

You're not just selling time. You're selling volatility. That’s your true edge.

Life-Improving Tips for Traders

  • Know Your Personality: Don’t force yourself into high-volatility stocks if they make you anxious. Pick tickers that match your temperament.
  • Use the Juice Wisely: Focus on steady income rather than big windfalls. Small, consistent wins add up.
  • Avoid Hope Investing: Hope is not a strategy. Know your numbers, know your edge.
  • Learn Before You Earn: Understand the effects of IV before jumping into trades.

FAQs About IV and Juice

Q: Is higher IV always better?
A: Not necessarily. It brings higher premiums and higher risk. Make sure it fits your strategy and risk profile.

Q: What is the Juice?
A: It’s the extrinsic (time) value in an option — the income we collect as option sellers.

Q: What happens when IV drops?
A: Option premiums shrink. This can benefit sellers after they’ve entered a trade. Buyers lose value quickly if IV collapses.

Q: How do I know if IV is high?
A: Use the IV Rank or IV Percentile indicators on your platform. Compare current IV to the stock’s historical range.

Call to Action: Learn the Juice Lever Strategy

Ready to scale your income using smart, volatility-aware trading?

Join Mark Yegge on Wednesday, July 23rd at 8:00 PM ET for a free YouTube webinar revealing the Juice Lever Strategy — an advanced method using double diagonals and synthetic positions to create consistent income while managing risk.

Plus, don't miss the Wealth Accelerator Live event happening September 26-28 in Clearwater, Florida. It’s three days of income-building, strategy sessions, and trader networking that will change the way you approach markets forever.

Get your Wealth Accelerator ticket

Conclusion

Volatility isn't your enemy. It’s your fuel. When you learn to sell the juice, you unlock true control over your income.

As Mark says:

"You’re not just selling time. You’re selling volatility. And that’s your edge."

Focus on the juice. The juice will set you free.